Boot Camp Bios: Profiles of Business Boot Campers

John & James Tanner

John & James Tanner

TNT Skateboard Lessons Business Plan

Twin brothers, John and James Tanner saw a need in their community and opened a business called They have their business permit and they defined their roles as partners. They are dedicated, serious, successful young entrepreneurs, following their passion.

Hortencia Arestegui

Hortencia Arestegui

Sushi Tango Restaurant Business Plan

Napa High School student Hortencia Arestegui loves sushi and plans to open a restaurant called, “Sushi Tango.” She came to camp to explore how restaurants work. “Now looking back on this week in business camp, I am amazed,” said Hortencia. “I had no idea that I would like it this much!”

What Boot-Campers Say

I’ve always had the idea to start my own business but had no idea of where to start. This class is helpful. It helps focus ideas.

– Joel Mosebach


This is a great program – I thought it was going to be like going back to high school but it’s actually fun!

– Josh Holmes


The tools you learn and the discipline will apply all your life.

– Hortencia Arestegui

David Thoits

David Thoits

Recording Studio Business Plan

David comes from a musical family and plays violin in the Napa Valley Youth Symphony. “My grandfather gave me my first violin,” says David. Because he loves music, he wrote his business plan to open a recording studio with low-priced services targeted for youth. In summer Business Boot Camp, David researched his idea which blossomed into a business plan.

Carson Heywood

Carson Heywood

St. Helena Youth Sports Camp Business Plan

After babysitting for kids in his neighborhood, Carson realized a real need for sports training for kids. So last summer, he and his buddy started the St. Helena Youth Sports Camp. They will expand to offer two weeks of sports camp, followed by parent surveys to improve their customer service.

What Can Boot Campers Expect?

Committed campers learned business financials, marketing and operations at warp speed, presented by advisors from the Small Business Development Center at Napa Valley College.


They covered the “Four P’s” of marketing: product, price, place and promotion. They discussed “socialnomics,” went on fieldtrips, heard from professional business advisors and even from youth who own successful businesses.


– Napa Valley Marketplace Magazine